the campaign

#NOHUMANISLIMITED

On October 12th 2019 in Vienna, Austria, Eliud Kipchoge became the first person to achieve the barrier-breaking sub-two-hour marathon as part of the INEOS 1:59 Challenge, proving #NoHumanIsLimited.

Eliud
Kipchoge

“No human is limited”
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Eliud
Kipchoge

“No human is limited”
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Chris
Froome

“I don't like to think in terms of limits”
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Chris
Froome

“I don't like to think in terms of limits”
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Abdi
Nageeye

“When you don’t think in limits you can just go”
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Abdi
Nageeye

“When you don’t think in limits you can just go”
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Hermann
Maier

“I think it should never enter your head that something is impossible but tell yourself that it is possible instead”
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Hermann
Maier

“I think it should never enter your head that something is impossible but tell yourself that it is possible instead”
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Patrick
Vieira

“There are no limits, and nothing is impossible”
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Patrick
Vieira

“There are no limits, and nothing is impossible”
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Sir Ben
Ainslie

“I think certainly in terms of what your aspirations are, what your goals are, there really shouldn’t be any limits”
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Sir Ben
Ainslie

“I think certainly in terms of what your aspirations are, what your goals are, there really shouldn’t be any limits”
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Elaine
Wyllie

“When you believe in someone and someone believes in you, limits tend to fade away”
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Elaine
Wyllie

“When you believe in someone and someone believes in you, limits tend to fade away”
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Tanni
Grey-Thompson

“Limit is what everyone else says you can't do, not what you think you can do”
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Tanni
Grey-Thompson

“Limit is what everyone else says you can't do, not what you think you can do”
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Robby
Ketchell

“When somebody says limit, it makes me think, okay, let me prove you wrong”
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Robby
Ketchell

“When somebody says limit, it makes me think, okay, let me prove you wrong”
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