Who sets
the Limits
anyway?

#nohumanislimited
Tell us your story

Eliud wants to inspire everyone to take the brakes off in their heads and believe the impossible is possible.

On October 12th Eliud broke the last barrier in modern athletics the 2-hour marathon to inspire others to believe they can overcome their own personal barriers. He believes that #NoHumanIsLimited. Who sets the limits anyway?

Inspired by Eliud's incredible achievement? Tell us your #NoHumanIsLimited story.

OUR AMBASSADORS

Watch Eliud's Story

Eliud

Kipchoge

"No human is limited"
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Watch Chris's Story

Chris

Froome

"I don't like to think in terms of limits"
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Watch Abdi's Story

Abdi

Nageeye

"When you don’t think in limits you can just go"
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Watch Hermann's story

Hermann

Maier

"I think it should never enter your head that something is impossible but tell yourself that it is possible instead"
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Watch Patrick's Story

Patrick

Vieira

"There are no limits, and nothing is impossible"
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Watch Ben's Story

Sir Ben

Ainslie

"I think certainly in terms of what your aspirations are, what your goals are, there really shouldn’t be any limits"
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Watch Elaine's Story

Elaine

Wyllie

"When you believe in someone and someone believes in you, limits tend to fade away"
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Watch Tanni's story

Tanni

Grey-Thompson

"Limit is what everyone else says you can't do, not what you think you can do"
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Watch Robby's Story

Robby

Ketchell

"When somebody says limit, it makes me think, okay, let me prove you wrong"
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